Whether you qualify for Marketplace coverage or need an off-Marketplace solution, Bay Insurance helps you compare your options with confidence.
Since 1985, Bay Insurance has provided affordable health insurance options to Florida businesses and residents throughout Sarasota, Fort Myers, Lakeland, Tampa, Naples, Bradenton, Bonita Springs, and communities across West, Central, and Southwest Florida.
As your Local Agency for Florida Blue, Bay Insurance’s licensed agents help individuals, families, and businesses compare a wide range of health insurance solutions, including:
Whether you qualify for Marketplace coverage or prefer an off-marketplace solution, we’ll help you find the plan that best fits your healthcare needs and budget.
Choosing health insurance can be overwhelming, especially when comparing Marketplace and off-Marketplace options. Our licensed agents simplify the process by helping you understand your choices and recommending plans that fit your family’s healthcare needs, preferred providers, prescriptions, and budget.

It's easy to get started. Fill out the form and we'll reach out to schedule a time to talk. Agents will meet by phone, text, virtual or in-person.

We take the time to understand your family's needs - including doctors, prescriptions, and budget. We compare plans that offer the right coverage, network, and benefits for everyone.

Once you choose the plan that's right for you, we handle the details and help you enroll quickly and securely.
Let’s talk today!
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Clients Served
You don’t have to live near a Bay Office to work with a Bay agent.


