Blue Cross Blue Shield, Medicare Supplement Plans and Group Health Insurance
Serving Fort Myers, Lakeland, Sarasota, and all of West, Central, and Southwest Florida



Florida’s Preferred Health Insurance Provider for Critical Illness, Accident, Hospital Indemnity Plans

For over a quarter of a century, Bay Insurance has provided affordable health insurance to Florida residents throughout Sarasota, Fort Myers, Lakeland, Tampa, Naples, Bradenton, and Bonita Springs, and all of West, Central, and Southwest Florida. As your Local Agency for Florida Blue, Bay Insurance offers a wide range of health insurance products designed to meet the needs of those we serve.

From Blue Options, PPO, HMO, Dental, Group and Medicare Supplement Plans; Bay Insurance offers a host of Health Insurance Solutions.
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Transparency in Coverage

Technology With A Personal Touch

Our experienced insurance agents are dedicated professionals that understand the current climate of the health insurance industry as well as the variety of health insurance products available to fill both personal and business needs. They have access to the latest technology, enabling them to shop from a network of health insurance providers in order to deliver the most comprehensive coverage at the best possible rates.

While our agents are highly trained and licensed, they offer more than their individual knowledge and professional expertise. Our agents epitomize our commitment to integrity and excellence in customer service. The shared attitude of our staff is best expressed in our company logo: a simple handshake. We understand the importance of developing relationships with our clients, earning their trust and delivering on each and every promise. At Bay Insurance, we believe personal service means treating people like individuals rather than policy holders.

We Make it Easy

Individual Under Age 65 Health Insurance, Group Health Insurance, Blue Cross Blue Shield, Medicare supplement plans: when it comes to health insurance, Bay Insurance simplifies the process. For more than 65 years, BCBS has been helping Florida residents and businesses find the right healthcare coverage at the right price. As your Local Agency for Florida Blue, Bay Insurance offers a flexible and affordable personalized health solution that you need to maintain your wellness.

In addition to Comprehensive Health Insurance products, Bay Insurance offers the additional convenience of maintaining four individual locations. You’ll find a Bay Insurance office in Fort Myers, Sarasota, Lakeland and Tampa. Clients throughout Florida continue to trust the professionals at Bay Insurance to deliver smart health insurance solutions for every need.

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Why Florida Blue© Health Insurance?

  • Established reputation
  • Large network of doctors and hospitals
  • Large selection of coverage options 100+
  • Individual ACA Plans For ALL Florida Counties
  • Fast approval process
  • Good record of claims paid to insured
  • Competitive insurance rates

Why Bay Insurance?

  • Dedicated To Developing Lasting
    Relationships With Our Clients
  • Quality health plans And Flexible Options
  • Affordable health plan Benefits
  • Easy And Convenient Application Process
  • Competitive Insurance Premiums And Rates
  • Flexibility Of On-site Applications Or
    Internet Applications


Ft. Myers Health Insurance


Phone: 239-275-8500

Sarasota Health Insurance


Bay Insurance
2344 Bee Ridge Rd., #102
Sarasota, FL 34239

Phone: 941-922-9000

Lakeland Health Insurance


Bay Insurance
731 S Florida Ave.
Lakeland, FL 33801

Phone: 863-688-6659

Tampa Health Insurance


Phone: 800-330-5583