Florida Blue in Fort Myers, Bonita Springs, Lakeland, Venice, Tampa, FL, and Nearby Cities

Florida Blue: Health Insurance Plans & Enrollment

Florida Blue offers a wide range of health insurance plans designed to meet the needs of individuals and families across the state. As an independent licensee of the Blue Cross and Blue Shield Association, Florida Blue provides access to a large network of doctors, hospitals, and specialists throughout Florida. Bay Marketing Concepts provides Florida Blue in Fort Myers, FL, Cape Coral, Bonita Springs, Lakeland, FL, Venice, Tampa, FL and surrounding areas.

Plan Options

Blue Cross Blue Shield in Sarasota, FL, Tampa, FL, Venice & Nearby CitiesFlorida Blue offers several types of plans:

  • HMO Plans: Health Maintenance Organization plans require members to choose a primary care physician (PCP) who manages their care and provides specialist referrals. These plans generally have lower premiums and out-of-pocket costs.
  • PPO Plans: Preferred Provider Organization plans offer more flexibility, allowing members to see any doctor or specialist without a referral. Out-of-network coverage is also available but usually comes with higher costs.
  • High-Deductible Health Plans (HDHPs): These plans have lower monthly premiums and higher deductibles. They can be paired with Health Savings Accounts (HSAs) to allow members to save money tax-free for medical expenses.
  • Catastrophic Plans: Designed for people under 30 or those with certain exemptions, catastrophic plans have low monthly premiums and high deductibles, covering essential health benefits after the deductible is met.

All plans include preventive care, $0 virtual visits, and wellness programs like Better You Strides, which offers rewards for healthy activities.

Enrollment Periods

Enrollment in Florida Blue plans primarily occurs during the Open Enrollment Period (OEP), which runs from November 1 to January 15. Coverage begins January 1 for enrollments completed by December 15, and February 1 for those completed afterward.

Special Enrollment Periods (SEP) are available year-round for those experiencing qualifying life events, such as marriage, birth, job loss, or relocation. Individuals with household incomes below 150% of the federal poverty level may also qualify for year-round enrollment.

Additional Benefits

Florida Blue members enjoy access to wellness rewards, discounts on fitness and health-related services, 24/7 virtual care, and support from Florida Blue Centers and the mobile app.

To find a plan that fits your needs and budget, explore options with a Florida Blue representative.

Should you have any questions, feel free to give us a call.